(Broadcast, Print, Digital, OOH)
Awards: Silver Telly, Bronze Telly
Copywriter: Mike Bourne
Objective: People who had been to Georgia Aquarium thought they’d seen it all, but we wanted them to know exciting new exhibits were being introduced, like SunTrust Pier 225, the new home for rescued California Sea Lions.
Solution: We created a fully-integrated campaign that first teased the message about Sea Lions coming, then proudly proclaimed they had arrived and were gathering fans, as evidenced by their distinctive Sea Lion whiskers.
This simple, strong visual showing the diversity of people who are Sea Lions fans sent a compelling message to come see the new exhibit at Georgia Aquarium.