(Pre-Roll, Social, Digital, OOH)
Copywriter: Mike Bourne
Objective: After people visited Georgia Aquarium once, they considered it scratched off their bucket lists. We needed to give people a reason to come again and make those who hadn’t been want to visit soon.
Solution: Because Georgia Aquarium is a ten-million-gallon playground with thousands of animals and many attractions, we felt a spokesperson was necessary— scratch that— a spokes-penguin— wait, it’s a BIG job— make that a Spokes-Penguin family.
We introduced The Waddlesworth Family by tracking their journey from South Africa to Atlanta on Facebook and Instagram.
George Waddlesworth popped up around town in malls and movie theaters.